• Development of data-driven paid media strategies aligned with growth objectives

• Campaign planning and execution across key digital platforms (Meta, Google, TikTok)

• Audience segmentation and targeting to maximize reach and conversion

• Creative direction and adaptation of ad assets for performance optimization

• Continuous campaign monitoring, testing, and real-time optimization

• Budget allocation and bid strategy management to maximize ROI

• Performance tracking, analytics, and actionable reporting

• Integration of paid campaigns within broader marketing and content ecosystems

paid campaigns