Development of influencer strategies aligned with brand positioning and campaign objectives

Identification and curation of creators aligned with brand identity and audience

Management of outreach, negotiations, and partnership structuring

Direction of creator content to ensure alignment with brand voice and messaging

Coordination of campaigns across influencers, social, and paid channels

Oversight of deliverables, timelines, and performance expectations

Measurement of campaign impact, reach, and engagement

Cultivation of long-term creator relationships to build sustained brand affinity