Development of lifecycle marketing strategies to drive retention, engagement, and conversion

Oversight of CRM, e-commerce integrations, and email marketing infrastructure

Orchestration of campaigns across email, paid media, and social to ensure cohesion in timing and messaging

Creation and delivery of email campaigns aligned with brand voice and customer journeys

Collaboration with technical and marketing teams to ensure seamless execution

Development of segmented flows, automations, and customer lifecycle touchpoints

Performance tracking and ongoing optimization to maximize engagement and revenue