Development of cross-platform paid media strategies across Meta, Google and Tik Tok to drive awareness, demand, and conversion

Planning and execution of monthly campaign cycles, including awareness, retargeting, and seasonal initiatives

Creative development of ad concepts, messaging frameworks, and visual direction for high-performing campaigns

Ongoing performance monitoring and optimization across budgets, targeting, placements, and creative

Monthly reporting with actionable insights and strategic recommendations

Analysis of reach, engagement, and conversion signals to inform decision-making

Continuous refinement of content mix based on performance data and emerging trends